In three new videos screened for the CMT New Music Video Evaluation Team this week, the Zac Brown Band head for the beach, John Rich pays musical tribute to his grandfather and other war veterans and Sarah Buxton looks out her window to see what there is to see.
Artist: Zac Brown Band
Director: Darren Duane
Zac and the band are beach-bound in this fairly goofy story of a lottery ticket and what it means for one sort-of lucky winner. Lots of sight gags here. The song title is fairly obvious.
Panelists’ comments: “I love the dream trip to Mexico for 50 bucks.” “What was bleeped there?” “Something about a big fat one.” “That’s a fun video.”
Artist: John Rich
Excerpt from Studio 330 Sessions
Video: “The Good Lord and the Man”
Producer: Ellie Chandler
John Rich performs a serious, heartfelt tribute to his grandfather, who Rich says earned six Purple Hearts in World War II. Rich is joined in this musical salute in CMT’s Studio 330 by several veterans.
Panelists’ comments: “Wow.” “They really did a good job of making that not look like another 330 shoot.” “Yeah, a lot of the outside shots were very effective.”
Artist: Sarah Buxton
Video: “Outside My Window”
Director: Mark Hudson
Sarah Buxton gazes outside her window and then heads out in a light-hearted summer romp that borders on the psychedelic. Two of her co-writers on this song who are also artists, Victoria Shaw and Gary Burr, make cameo appearances in the video.
Panelists’ comments: “That fits her personality completely.” “She’s got this bubbly little thing about her.” “I really like the rainbow goatee.”
Zac Brown Band’s “Toes” has its debut in hot shot rotation on CMT on Monday (July 13). John Rich’s “The Good Lord and the Man” debuts in medium rotation on Tuesday (July 14).
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