Jason Aldean’s Got His Wranglers On

Jason AldeanHe’s country. Shoot. From his down-home roots to his retro Wranglers. That’s the new line of jeans that Jason Aldean has signed on to represent. As their spokesperson, Aldean will appear in TV spots, print ads and radio commercials. Like George Strait before him, Aldean will hawk the line with an understated cowboy style that matches the personality of the iconic brand. The jeans will reportedly feature a lower rise (thank God) and the option of boot cut or straight leg. “Jason Aldean’s style, attitude and phenomenal musical talent make him an exciting and natural match for this collection, and he has been a Wrangler favorite for a long time,” said the marketing peeps at Wrangler Western Wear. I personally like the idea because Wranglers seem real, American and affordable. And because it’s just so hard to take a country artist seriously when he’s singing about growing up in small town without a lot of money when he’s doing it in $250 True Religion Jeans.

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